blueplanner - A collaborative solution for commercial planning
Sales Planning & Trade Promotion Management for Consumer Goods companies



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blueplanner received the DANONE Sales award Best Practice 2006 in category Promotion

The award, voted by Sales Directors across the globe among 260 projects, was given to DANONE WATERS UK for its BluePlanner implementation.

The award reflected the strong business operational benefits generated by the solution:

• Enhanced promotional efficiency (+16%) resulting in a £1,7m gain in Operational Margin
• Improved Customer Invoice Processing time (-80%)
• Customer Net Contribution Growth in the Grocery channel (+110%)

→ Find out how BluePlanner made this possible

Quotes from Danone UK users

"BluePlanner has played a critical role in developing our business planning in the company. As a sales forecasting tool it has transformed our forecast accuracy to a new level as well as being an excellent tool for controlling and analysing our commercial spend"
A.B. Sales Operations Mgr

"BluePlanner has revolutionised the collaboration between Sales, Supply Chain and Finance. It has become an integral part of our working lives, providing up-to-date information with meaningful outputs“
P.W. Trading Controller

"For a NAM, BluePlanner provides an integrated and holistic approach to the operational side of account planning, from product listing & forecasting to promotional planning & P&L management"
J.W. National Account Manager

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