blueplanner – Trade Promotion Management

blueplanner - A collaborative solution for commercial planning
Sales Planning & Trade Promotion Management for Consumer Goods companies

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Solution → Account Planning → Trade Promotion Management → Forecasts → Trade Spend Control

TRADE PROMOTION MANAGEMENT blueplanner covers the entire life cycle of promotions: pre-evaluation, financial simulation, validation workflow, integration into forecasts, transfer to accounting, invoice and payment reconciliation, post-activity analysis. Historical promotions are measured and stored creating an ever-growing database of knowledge that is used to benchmark future activities.